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Targeting Grain Belt Beer

The Sound 80 recording studio in Minneapolis was known for pioneering digital recording techniques and recording artists such as Bob Dylan and Cat Stevens through the 1970’s and 80’s. Prince cut an early demo there.

Thes One of People Under The Stars was inspired by Sound 80 co-founder Herb Pilhofer’s Music That Works, a series of albums that expanded on Herb’s commercial jingle work. The vinyl lives in the hands of DJ’s like upstate New York’s FroZone, who’s scratching the Grain Belt Beer jingle in this video.

On Deep Threes radio for April 22, we’ll hear two of Pilhofer’s tracks that were included in Lifestyle Marketing. Here’s a video of Thes One’s remix of a Target commercial from that album.


Published in Artists Videos